merlin2.jpg

Clients & Work

—  The brands with which I’ve had the great pleasure of working.

—  Food & Beverage

—  Technology

 

—  Luxury and Foundations

 

Curriculum Vitae

—  With a focus on business strategy, I am process-oriented intraprenuer with a track record for blazing trails for the companies I represent. I’ve walked uncharted territories to create opportunities in new markets and developed systems that optimized business functions. Additionally, I’ve lead teams and managed groups of over 100 people to achieve company goals and engaged in public speaking on behalf of the company and was an integral member of the product development team for the company’s SaaS product.

 

Core Abilities

  • System Optimization

  • Team Management

  • Strategic Planning

  • Metrics & Analytics

  • Presentation Development

  • Research Analysis

  • Creative Problem Solving

  • Budget Planning

Jan 2016 – Current

At sparks & honey, I began as a Sr. Strategist performing desk research and market analysis for global clients. I quickly move to a Director position, where I took on the responsibility of producing our daily internal work session; the Daily Culture Briefing. My work in optimizing this event turned it into what is now a live stream production and lead generation platform for the consultancy.

sparks & honey

Director of Cultural Systems

  • Produced and managed Daily Culture Briefings; 1 hour int/ex communication of s&h system.

  • Managed s&h Scout Network, a network of 150 global intellectuals and professionals.

  • Refine core system – Elements of Cultures – using global trend analysis.

  • Pressure tested and refined SaaS product interdepartmentally for SaaS optimization

  • Wrote and developed keynote speeches for the CEO and executive suite.

  • Oversee social media communications and strategy.


Mar 2014 – 2016

At New York University, I taught multiple classes on Digital Analytics for the School of Professional Studies. I developed my own course for both live classes and online of twenty-five or more students.

New York University

Adjunct Professor

  • Development of course and course materials around SPS curriculum.

  • Coordinate guests speakers across multiple digital media expertise.

  • Grade and teach course materials through online dashboards and on NYU campus.

Apr 2012 – 2015

During my time at Renegade I had the honor of working with one of the most recognizable brands in the world; the Empire State Building. In my last two years here I also created and managed the analytics department, which reported on all our client account activities.

Renegade

Account Strategist and Manager

  • Managed client relationships through regular weekly check-ins and reports.

  • Developed and maintained analytics department and frameworks for campaign performance.

  • Maintained relationships and partnerships with vendors and tool stack providers.

Jan 09 – 2011

As a founding member of DripMedia I designed the business systems for sales, account management and the frameworks for executing against the business challenges our clients brought to us. The company’s focus was on integrated marketing, and video production.

DripMedia

Director of Strategy and Managing Partner

  • Lead business development and pitches for new clients.

  • Managed teams developing and running client campaigns.

  • Maintained relationships with key clients to retain long-term company revenue.